Rachel Long – “Undisputed Queen of Internet Marketing?”

Recently, while doing some research on traffic generation, I came across the name Rachel Long. She seemed popular but since I’ve never heard of her until now I decided to find out what made her so popular in the internet marketing arena.

Turns out Ms Rachel Long has been very successful at recruiting people in various MLM programs using internet marketing techniques and made a lot of money with one program in particular. She also had her own system as well for doing what she did.

But it was one specific statement that she apparently used to describe herself which made me dig deeper. She referred to herself on one of her websites and elsewhere as “the undisputed queen of internet marketing.”

In this article, I’m going to take a close look at what Rachel Long has accomplished and we’ll decide if she really has earned that title.

Who is Rachel Long?

On her website, Superbuzzads.com, we learn that Rachel Long has the typical internet marketer profile having been fired from a job that she’d already hated and decided to try to make it on the internet. After many attempts she eventually found her way to success using email marketing which she says is the secret to her success.

After finding email marketing and using it successfully to build huge lists of subscribers, she apparently used her new found knowledge to recruit members to various MLM programs including being the top sponsor for Lawn Chair Millionaire, Success University, Rejuvenate, Global Domains International (GDI), MyWorldPlus and a bunch of others.

These are all very impressive accomplishments in her industry and veteran network marketers like Mike Glaspie (Mike G), Ben Glinsky and Matt Morris of Success University have all sung her praises – to which she deserves.

Despite all the success though, my research on Rachel Long had one common theme – no one had anything good to say about her. No one who had experience doing business with her that is and by that I mean her subscribers and the thousands of people who she had personally sponsored to all those programs.

Where did she go wrong?

Why Rachel Long is NOT the Undisputed Queen of Internet Marketing

Having the ability to sponsor many people into your MLM program will not make you queen. It would contribute but what about the other areas of your business?

Here are  the four main reasons where Rachel Long fell down in her marketing.

1. Guaranteeing results that disappointed customers

As a network marketer using internet marketing techniques to get leads successfully, Long created services such as her One Touch Sales System and Cash Expand where she offered or actually guaranteed signups to those who joined her programs.

Many got sucked in because they were told what they wanted to hear. On a psychological level it said that you didn’t have to do any work and you’ll be just as successful as Rachel Long.

Re: One Touch Sales System

hi guys,

i know you are eager in using her system, like me…

i had signed up her system on 5/12/2006 to promote my prowealthsolution, hoping to generate more visitor to my website.

but very disappointed with the outcome, the number of visitor didn’t work so well as what she claim.

meanwhile other program is able to generate 25 visitor for me within 15 days, hers is only 5 visitor after 14 days, so i request to stop the services and get refund from her.

you know, i dont think paying her USD147.00 for 5 visitor is something wise, think twice my friend.

dont be too surprise, cause i consider this is scam too

helen, malaysia

(from discussion at Scam.com)

Luckily these days, it’s not so easy to outright guarantee results or you’d have the FTC breathing down your neck really hard.

2. Email Marketing Tactics

Rachel Long credits her success to one of the best marketing methods for getting leads – email marketing.

Usually when someone visits your website, they may see your offer and then close the web page to ponder, ignore or do more research on it. When they’re gone, you have missed a chance at getting a sale.

When you use email marketing, you can capture that lead and send them the offer over and over again. It is said that it takes anywhere from six to seven exposures to the offer before the prospect buys.

This is the secret to Rachel’s incredible success but unfortunately her tactics are a bit too aggressive as it seems that exposing her prospects to her offer at least six to seven times means emailing them  multiple times per day and even emailing them after they’ve asked via the unsubscribe link to be taken off her list (this means that she is essentially spamming them).

This is a great example of what you should not do with your list building even if it seems to be working for her in terms of signups and conversions it will not hold up in the long term.

I found my way onto her list when I was just starting out.

12 autoresponder messages in 2 days ! Not one word of advice or guidance,
just pushing offer after offer down your throat.

Queen of Internet Marketing ?

Queen Of Spam more like it

Run a mile, she offers nothing of value.

(from discussion at WarriorForum)

If you want to take advantage of Rachel’s secret to success but do it the right way instead, you can set yourself up for incredible results by getting Inside the List which teaches email marketing. You can also get Inside the List as a free bonus when you sign up to Wealthy Affiliate which teaches you internet marketing techniques to help you build a solid long term business online.

3. Non Existent Customer Service

The most successful businesses are build on relationships. There should be no surprise here because every transaction happens between two or more entities.

Big companies have entire departments just to deal with customer services because it is necessary. However, with running an online business from home as an independent business owner, you may not find it necessary to hire others so you must do it yourself.

There are claims that Rachel Long doesn’t respond to emails sent to her. She in no way helps or speaks to any of the members in her downline and this has led many to believe that she is only interested in the money.

Its cool to be interested in money…aren’t we all trying to make a living but if you’re not helping your customers then you have to ask – “Are you in this for the long run?”

Rachel Long seems to have a way to recruit many downline members. She is among the top 10 or 20 in almost every program that she promotes. One new program is AliveMax and she was there among the Top 10.

But, she seems to be lacking in providing a 2-way communication between her and seekers. Many of us would prefer to sign up via somebody contactable!

(from IMReportCard.com)

4. Not Honoring Refund Requests

There are also numerous claims from persons who have asked for refunds that weren’t honored. It is a highly unethical and damaging practice to not honor refunds from a customer. It puts your business and your name on the line.

I signed up with her marketing on My Lawn Chair Millionaire. After that, I started receiving more and more emails each day from her which were too pushy and would try to sell me another marketing scheme. She is dishonest in what she promises and getting a refund is quite impossible with her. I was not happy with the service due to the promises made that weren’t kept, and I was not making any money with her marketing program. Needless to say, I never saw my refund.

(from IMReportCard.com)

I purchased a service from CashExpandMarketing. Please do Not do the same. This is a total scam. You do not receive any service and can not get your money back. There is no response to emails and paypal would not refund me because it’s an “intangible item” (service) which they do not cover.

Complete rip off.

(from a discussion at WarriorForum)

Refunds are what happen when you offer low quality service or products. If so many people don’t want your service or is unhappy with it, that alone should be an indication that something is wrong with it.

There are a lot of lessons to be learned in these four points about how NOT to build an internet marketing or network marketing business.

Rachel definitely cannot be the queen of internet marketing. Maybe a underworld mob boss is more like it.

My Personal Top 5 Queens of Internet Marketing

Here is a short list of my top 5 queens of internet marketing. I picked these 5 ladies because they’ve helped so many others, offer high quality information (either for free or for a fee), and they’re all successful at what they do.

PotPieGirl (Jennifer Ledbetter)

Jennifer Ledbetter, popularly known as PotPieGirl is the type of marketer fit to be called “queen” and is my top choice for the title. She is known for her step by step article marketing system, One Week Marketing, where she lays down her blueprint to making a full time income online using only free sites and little investment.

Jennifer is also a member of Wealthy Affiliate, and regularly lends her knowledge to aid novice marketers. Her willingness to help and lend support even after her tremendous success is what sets her apart from many others and is why I think that she is fit to be royalty.

You can find my review of her One Week Marketing within this site.

Rosalind Gardner

Rosalind Gardner was one of the first successful woman I’d heard about in the internet marketing field when I first started online 4 years ago. Her Super Affiliate Handbook is a must have for any affiliate marketer or anyone who aspires to make money online.

It was first printed in 2003, I think, and after going through a number of revisions is still very relevant today. I still reference it every now and then just to catch up on some of the basics.

Tiffany Dow

My third pick is known as the Squidoo Queen so she is no stranger to the title and deserves it as well. She became an expert at making money online using a free to join site called Squidoo and has helped others with her knowledge of the site.

She is very active in the internet marketing community and although I personally think someone else on this list is the Squidoo Queen, Tiffany Dow deserves to be among my royal 5.

Holly Mann

My perception of Holly Mann is that she is one of the most humble and modest internet marketing women out there. No need to over hype anything – just state it as it is.

There is too much lies being told in the internet marketing world and Holly doesn’t want any part of that. I’ve experienced her honesty in the way she does business and I can say that she is the real deal. Thank you, Holly.

Her book, Honest Riches is aimed at helping people get started with making money on the internet.

Linda Buquet

Finally, to round out my top 5 internet marketing queens, there’s Linda Buquet. She runs 5 Star Affiliate Programs and I was introduced to her back when I was struggling, via one of my favorite forums – the 5 Star Affiliate Marketing Forum.

Linda is never too busy to help out newbies in distress and offers practical and sound advice.

It’s no mystery that when you help people get what they want then you get what you want as well. Zig Ziglar said something like that and these women have proven that saying to be more than true.

Related posts:

1. One Week Marketing Review – A Simple Article Marketing Plan
2. Jeff Paul Scam – Shortcuts to Internet Millions
3. 2010: Is One Week Marketing Still Effective?