Lessons I Learned From 12 Month Internet Millionaire

Posted on October 15, 2007

I didn’t really thing that I would have learned anything useful as it relates to my online business from an interview about offline direct marketing but turns out I was wrong. What I concluded after listening or rather reading the transcript of the interview is that online marketing works a lot like offline marketing simply because its pure marketing just in a different medium.

I didn’t get it at first but after taking a second and third look I realized that there were just too many lessons to be learned here.

One of the most important lessons was the 4 reasons people don’t buy. After reading this I visited a few of my landing pages and promotions and adjusted them accordingly.  After a few days on one particular promotion (a squidoo lens) I was getting an increase in sales and the lens didn’t even move in the search engines and the traffic remained the same which proves that the reason for the increase had to do with the changes that I made.

Another one was the 3s technique for writing landing pages and copy that really converts. Although I haven’t used it yet, it makes a lot of sense and I see it on a lot of high converting sales pages like the ones on Clickbank. You know the ones you have to close really quick if you want to save your money or risk getting pulled in.

Vince James’ business model that he started out with also changed the way I looked at earning money online. Although I’ve thought about it before I wasn’t using it except for one affiliate program I was promoting which paid me recurring income every month from just the initial sale. It also gave me other ideas as far as getting someone to subscribe to membership programs and I recently saw someone using one of the techniques to get signups to their membership site.

There are many more to be learned but just to give you another one that hit me was the fact that he said that the perfect business was one that was promoted offline but captured the sales online. In relation to this it was rather revealing that when people saw tv commercials and infomercials there would be an instant boost in traffic for some specific keywords. Nuff said.

I highly recommend 12 Month Internet Millionaire as it would change the way you look at online marketing. I, for one, can relate as I was introduced to internet marketing through magazine advertising.

© Copyright Who Else Loves Money? • Powered by Wordpress • Using Detour theme created by Brian Gardner.