Listen To Your Subscribers.

Posted on November 20, 2007

So I’m building my list in a niche that is pretty hungry and today one of my subscribers get his second follow up.

Now the emails are personalized and although I don’t encourage them to contact me…at least not yet.. I check my email today and I get an email from a very distressed subscriber.

Luckily, I had bought the top performing product in this niche so I could understand better what it was all about. Want to be an expert in your niche? Write it off as an expense and buy the product. You’ll make it back.

So the subscriber tells me whats up and asks me what to do. I found myself talking to one person….and this taught me a lesson.

When you really want to get in touch and get personal with your audience write as if  you’re talking to one specific person.

This way your articles, followups, blogs, lenses, even your ads can appeal to one specific person and still appeal to your audience as a whole because they all want to know basically the same thing. Its like if you’re talking (in my case emailing) to a friend that is close to you and you telling them how you feel rather than “I hope my list (a whole bunch of people) really connect with this. I hope this converts with my list (whole bunch of people).

So anyways I email the guy who I think is probably so new to the internet and personalized emails that he thought I was speaking directly to him. Well that was the idea which is good. But I’m a little worried about when he gets followup #3, 4 etc.

I plan to use my reply as an additional follow up message thanks to my Subscriber.

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